UBM TechWeb Marketing Services

Accelerate Your Time To Market - Optimize Your Marketing Resources -Drive Your Sales Pipeline

To succeed, marketers must create and develop sustainable relationships of trust with multiple business technology professionals throughout their information and decision making journey. Our award-winning team of over 70 content, audience, performance marketing and program management professionals have more than a century's worth of award-winning experience conceiving, crafting and producing world-class marketing programs that engage technology buyers at every stage of the decision making process.

We partner with clients to craft the right combination of content and media platforms to match the business information needs of technology professionals, while incorporating the messaging and marketing needs of our clients.

Let UBM TechWeb create results-oriented marketing solutions tailored to your objectives and budget that accelerate your time to market and drive your sales pipeline.

Our Mission

• To design and deliver world-class integrated marketing programs with measurable results
• To make technology marketers' jobs easier, with a well-defined, tested workflow, and a single point of contact to manage your campaign

Our Services

Content Services - Optimization, Development & Research

• Content Development
  
  • Written Content (Case Studies, White Papers, Playbooks, etc)
    
  • Multimedia Content (eBooks, Slideshows, Videos, etc.)
    
  • Interactive Tools (Buyer's Guides,Product Checklists, Product Comparison Charts, ROI & TCO Calculators, etc)
    
    
• Content Optimization
  
  • Asset Repurposing & Verticalization
    
  • Content Audit & GAP Analysis
    
  • Content Refresh
    
  • Content Translation & Localization
    
  • Email Personalization
    
  • Message Mapping
    
  • Theme Development & Optimization
    
    
• Content Research
  
  • Content Consumption Trends
    
  • Market Research
    
  • Message Testing
    
  • Prospect Behavior Discovery
    
  • Surveys

Event Services - Face-to-Face and Web Event Development & Production

• Face-to-Face Events
  
  • Agenda Development
    
  • Audience Acquisition
    
  • Event Moderation
    
  • Event Planning & On-Site Logistics
    
  • Pre & Post Event Surveys
    
  • Presentation Development
    
  • Speaker Recruitment
    
  • Simulcast Execution & Hosting
    
    
• Web Events
  
  • Videocast Execution & Hosting
    
  • Webcast Execution & Hosting
    
  • Virtual Event Execution & Hosting
    
  • Speaker Recruitment
    
  • Pre & Post Event Surveys
    
  • Presentation Development
    
  • Agenda Development
    
  • Event Moderation

Demand Services - Nurturing, Scoring & Tele-Services

• Lead Nurturing
  
• Lead Scoring
  
• Marketing Automation Services
  
• Tele-Qualification
  
• Tele-Marketing
  
• SEO & SEM Planning
  
• Customer Buying Profiles & Process
  
• Demand Waterfall Definition & Evaluation
  
• Channel/Partner Education & Enablement
  
• Customer Education & Loyalty

Need Big Marketing Ideas?

UBM TechWeb Marketing Services can help create, produce and execute your next technology marketing program. Call us or drop us a note for a free consultation: , or go to www.createyournextcustomer.com for additional UBM TechWeb marketing information and ideas.